strategic communications with purpose

communications strategy : embedding social purpose : connecting communities

Driven by a belief in the power of strategic communications to effect meaningful change, I work with organisations to help them understand, embed and share the positive impact they can have on people and places

In my own business, I’m on a mission to make regenerative environmental choices and support the communities around me. Since 2021 Matt Appleby Consulting has been a Certified B Corporation®

Read more about the sustainability and  impact of my business

I’m also a director of two social enterprises which are helping me to make a difference in the areas I’m passionate about - great local food & drink businesses and working to help connect communities

Matt Appleby PR speaking at a digital marketing conference in Cardiff
Matt Appleby PR speaking at responsible business education conference Cardiff
Matt Appleby PR consultant speaking at BITC responsible business event

strategic support

Running Wales’ largest integrated PR agency and then leading the Prince’s Responsible Business network for BITC Cymru has given me the opportunity to work at the highest levels of business, government and civic society.

Those experiences and networks have shaped my approach to consultancy, putting purpose, responsibility and social impact at the heart of everything I take on.

If they are values that you share, I can support your business through:

  • corporate & communications strategy

  • developing & embedding organisational purpose

  • brand & creative planning

  • strategic review & reporting

  • stakeholder engagement

  • impact reporting and case studies

  • copywriting

In the past year I’ve completed consultancy projects for  organisations including Wales Cooperative Centre, IPO, Life Sciences Hub Wales, Creative Cardiff and the IWA.

food & drink campaigns

I’m at my happiest in the kitchen and I’m a self-confessed recipe and beer geek.

In 20 years of agency life, I was lucky enough to work with many of Wales’ highest-profile businesses, running campaigns for SA Brain & Co, Hilton, PGI Welsh Lamb & Beef, Otley Brewing Co and Gower Brewery.

In 2016 I channelled my lifelong interest in food and drink into my own brewing business, Roath Brewery. Selling at farmers’ markets led to joining the board of Riverside Real Food, the social enterprise behind Cardiff’s Riverside, Roath and Rhiwbina farmers’ markets.

Recent food and drink campaign clients include Food Cardiff, the Zero2Five food innovation centre, Street Food Circus and Castle Quarter Arcades.

Street Food Circus signage at a street festival in Canton Cardiff

“Matt’s deep enthusiasm for food & drink

is really infectious”

Simon Wright, author & restaurateur, BBC Radio Wales’ Wales on the Menu

Grow Social Capital

Grow Social Capital is a social enterprise working to address the challenge of changing levels of social capital in society.

These changes are at the root of many social issues and challenges including growing divisions and distrust, fewer people getting involved in civic society, and more feeling more isolated.

I am one of four directors who founded Grow during 2020’s lockdown. As we move into post-pandemic recovery, we are developing new responses to enable organisations, communities and individuals to do something practical and positive to grow social capital.

Grow Social Capital Wales logo
Riverside Real Food Cardiff Farmers Markets logo

Riverside Real Food

Riverside Real Food is the social enterprise behind Cardiff’s farmers' markets -  it runs weekly markets in Riverside, Roath & Rhiwbina.

Passionate about supporting and helping small independent food businesses - and a former market trader in my Roath Brewery days - I’m a volunteer director working to help get the best food from farmers and producers into the heart of the city.

HANK! Cardiff

Hank! is the podcast series I co-host with friend and fellow food-PR, Jane Cook.

In each episode we share bite-sized stories from Cardiff’s food & drink scene, including chats with local restaurateurs, chefs, producers and more.

Hank A Cardiff Food Podcast Logo Matt Appleby and Jane Cook


Sign up to my newsletter - on purpose - for all the latest on purposeful business, evolved communications and connecting communities. It’s a semi-regular round up of news and features which I’ve found interesting and want to share with others. Hope you find it a useful read.

professional standards

I’m proud to be one of the CIPR’s Founding Chartered Practitioners - and was the first in Wales.

I’m a fellow of the Chartered Institute of Public Relations and member of ipse - the Association of Independent Professionals and the Self-Employed , the British Guild of Beer Writers and the Institute of Welsh Affairs.

get in touch

Call: (+44) 07970 475479


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